Shreyas
Dream it
Dream it
My Recent Work
Strategic Methodologies
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Exploring broad, ambiguous topics to understand current-state realities, pain points, and opportunities using in-depth interviews and Focus groups specifically examining trust and mental models in AI-assisted workflows.
Tracking participants over extended periods (weeks or months) to understand how trust, habits, and behavior patterns evolve in two-sided marketplaces.
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Testing early-stage or low-fidelity designs to ensure strategic direction is rooted in user reality, leveraging v0 for rapid prototyping and mental model validation.
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Assessing high-fidelity designs and preparing products for commercial readiness, driving measurable outcomes such as +100% conversion lifts across key decision points.
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Leading mixed-method pricing research, including Conjoint Analysis MaxDiff and Segmentation, to architect subscription models and understand willingness to pay.
Research Artifacts
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Life-like archetypes of target users based on research and in-depth understanding. Personas help build shared understanding and serve as valuable design tools.
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Mapping the experiences of target user groups to identify current-state actions, pain points, emotional states, and white-space opportunities.
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Empowering stakeholders to take action through design thinking workshops and executive-ready deliverables that influence product direction and prioritization.
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Architecting the end-to-end research function, from defining recruitment protocols and screening criteria to managing global budgets.
Tech Stack: AI & ResOps
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UserTesting & PlaybookUX: Primary platforms for moderated and unmoderated behavioral studies
Qualtrics and SurveyMoneky: Leading complex quantitative research and longitudinal survey work.
V0 & Figma: Utilizing AI-driven prototyping and design tools for rapid concept evaluation and mental model validation.
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Proficiency and understanding of how to research trust, mental models, and "prompt behavior" in Generative AI interfaces.
Claude Code: To maintain consistent personas and design principles throughout the project and also help processing large amounts of data at once, reducing cognitive fatigue.
NotebookLM: Accelerating the synthesis of qualitative data and secondary research into executive-ready insights.
Otter.ai / PlaybookUX: Managing high-volume transcription and thematic tagging for rapid qualitative analysis.
Gamma: Creating immersive, AI-generated presentations to improve decision speed and stakeholder alignment
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Amplitude & Tableau: Analyzing product metrics and user segments to identify high-impact research opportunity spaces.
Hotjar: Observing real-time user friction to inform usability benchmarking and heuristic evaluations.
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Miro & FigJam: Facilitating cross-functional synthesis workshops, journey mapping, and design thinking activities.
Confluence, Notion and NotebookLM: Building and maintaining a "living" research repository to democratize insights enterprise-wide.
Specialized Expertise (Healthcare & Life Sciences)
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Deep experience conducting research within HIPAA/GDPR constraints, balancing data privacy with deep qualitative discovery.
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Expert at identifying the distinct mental models of providers vs. patients to create seamless, end-to-end healthcare experiences.
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Advancing accessibility from a compliance task to a core product strategy, ensuring life-critical tools work for everyone.
Trusted by Leaders, Valued by Peers