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Supritha
Shreyas
Senior UX Research Leader · Human-AI Interaction
I build research programs from 0→1 and run them solo at C-suite level. 8+ years turning behavioral complexity into product decisions that move revenue, not just decks that sit in Confluence.
+100% Conversion Lift 15+ Teams Enabled 0→1 Research Function 5.5 Yrs · Sole Researcher
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Dream it

Dream it

My Recent Work

Strategic Methodologies

    • Exploring broad, ambiguous topics to understand current-state realities, pain points, and opportunities using in-depth interviews and Focus groups specifically examining trust and mental models in AI-assisted workflows.

    • Tracking participants over extended periods (weeks or months) to understand how trust, habits, and behavior patterns evolve in two-sided marketplaces.

  • Testing early-stage or low-fidelity designs to ensure strategic direction is rooted in user reality, leveraging v0 for rapid prototyping and mental model validation.

  • Assessing high-fidelity designs and preparing products for commercial readiness, driving measurable outcomes such as +100% conversion lifts across key decision points.

  • Leading mixed-method pricing research, including Conjoint Analysis‍ ‍MaxDiff and Segmentation, to architect subscription models and understand willingness to pay.

Research Artifacts

  • Life-like archetypes of target users based on research and in-depth understanding. Personas help build shared understanding and serve as valuable design tools.

  • Mapping the experiences of target user groups to identify current-state actions, pain points, emotional states, and white-space opportunities.

  • Empowering stakeholders to take action through design thinking workshops and executive-ready deliverables that influence product direction and prioritization.

  • Architecting the end-to-end research function, from defining recruitment protocols and screening criteria to managing global budgets.

Tech Stack: AI & ResOps

    • UserTesting & PlaybookUX: Primary platforms for moderated and unmoderated behavioral studies

    • Qualtrics and SurveyMoneky: Leading complex quantitative research and longitudinal survey work.

    • V0 & Figma: Utilizing AI-driven prototyping and design tools for rapid concept evaluation and mental model validation.

    • Proficiency and understanding of how to research trust, mental models, and "prompt behavior" in Generative AI interfaces.

      • Claude Code: To maintain consistent personas and design principles throughout the project and also help processing large amounts of data at once, reducing cognitive fatigue.

      • NotebookLM: Accelerating the synthesis of qualitative data and secondary research into executive-ready insights.

      • Otter.ai / PlaybookUX: Managing high-volume transcription and thematic tagging for rapid qualitative analysis.

      • Gamma: Creating immersive, AI-generated presentations to improve decision speed and stakeholder alignment

    • Amplitude & Tableau: Analyzing product metrics and user segments to identify high-impact research opportunity spaces.

    • Hotjar: Observing real-time user friction to inform usability benchmarking and heuristic evaluations.

    • Miro & FigJam: Facilitating cross-functional synthesis workshops, journey mapping, and design thinking activities.

    • Confluence, Notion and NotebookLM: Building and maintaining a "living" research repository to democratize insights enterprise-wide.

Specialized Expertise (Healthcare & Life Sciences)

  • Deep experience conducting research within HIPAA/GDPR constraints, balancing data privacy with deep qualitative discovery.

  • Expert at identifying the distinct mental models of providers vs. patients to create seamless, end-to-end healthcare experiences.

  • Advancing accessibility from a compliance task to a core product strategy, ensuring life-critical tools work for everyone.

Trusted by Leaders, Valued by Peers

Let’s Work Together

Have a challenge that needs untangling? I can help your team build with clarity, empathy, and confidence.